{"questions":[{"question":"We see data maturity as having a single, integrated, near-real-time view of all customer and prospect data—beyond their interactions with your business. So how close are you to the good kind of maturity?","answer1":"We’re so mature we’re practically in the future: we have an integrated data platform that is our single point of truth for all meaningful consumer related data","answer1points":"5","answer2":"Not rock solid yet — just missing a view into some of our data elements. We’re like the middle-aged of data maturity.","answer2points":"3","answer3":"We’ve got lots of maturing to do.","answer3points":"0","questionCategory":"category1"},{"question":"Data has the power to transform businesses. What do you think is your biggest bottleneck to being able to use data to its full potential?","answer1":"Absolutely nothing!","answer1points":"5","answer2":"We’ve got the brains but haven’t committed the bucks","answer2points":"0","answer3":"We’re sitting on the data and waiting for someone with the skills to use it in a meaningful way","answer3points":"0","answer4":"What should we even be using data for again?","answer4points":"0","answer5":"It’s like we’re using flip phones in a smartphone world (no state-of-the-art technology like AI or algorithmic modeling tools)","answer5points":"0","questionCategory":"category1"},{"question":"Think about the year ahead. How much do you plan to work on creating a 360° view of your consumer?","answer1":"I hate to say it, but not at all","answer1points":"0","answer2":"Some focus, but no beefy strategy on this","answer2points":"2","answer3":"I foresee a lot of meetings on this topic","answer3points":"4","answer4":"This is our top priority","answer4points":"5","questionCategory":"category1"},{"question":"How much does your business use data to market to your customers through campaign execution, loyalty programs, or real-time offer delivery?","answer1":"Yeah, we don’t do this (0%)","answer1points":"0","answer2":"We do this but would like to get more personalized","answer2points":"3","answer3":"We pretty much rock at this—all of our customers get data-based marketing","answer3points":"5","questionCategory":"category1"},{"question":"How about AI: are you looking to use AI on marketing and operations tasks like offer delivery or inventory management?","answer1":"What does AI have to do with data?","answer1points":"0","answer2":"We’re thinking about it but still have a lot to learn","answer2points":"2","answer3":"I see the value, but the budget is another question","answer3points":"3","answer4":"Yes! Automate everything!","answer4points":"5","questionCategory":"category1"}],"scoring":{"category1":{"catLabel":"You scored a:","gradeColor":"has-text-primary","scoreMinA":"25","scoreMaxA":"25","scoreTextA":"

Well done! You appear to have a solid handle on how data can and should be harnessed to unlock growth for your firm.

But be cautious of the well-documented overconfidence trap, recently demonstrated by fellow retailers in a research study led by Adobe and Publicis Sapient, where over 60% of retailers surveyed said they are ahead of their competition in their use of AI and Data. (For all of us statistics junkies out there, we know this is statistically improbable.) What this means for you: keep doing what you’re doing, and make sure that includes a solid plan for future investments.

","scoreMinB":"15","scoreMaxB":"24","scoreTextB":"

The good news? You are on your way to data nirvana. The tough news? You aren’t quite there yet.

Don’t fret: you’re not alone. In a research study led by Adobe and Publicis Sapient , we found that over half of retailers surveyed find their biggest challenge with data is being able to harness it to drive operational decisions. In fact, the majority of those surveyed said they are only using data to drive marketing operations (e.g., campaigns and loyalty offers). Don’t fall prey to this struggle. Take a step back and develop a holistic, cross-functional approach to data that includes IT and Operations in addition to Marketing.

","scoreMinC":"10","scoreMaxC":"14","scoreTextC":"

When it comes to data, “average” is not doing your business justice.

When harnessed meaningfully, data can drive significant growth for retailers—at a time when many need growth more than ever. In fact, in a research study led by Adobe and Publicis Sapient, we found that almost 75% of respondents noted that their investments in data and analytics had a payoff period of less than two years. And a quarter of respondents say they feel they are at a competitive advantage in their use of AI and data. The numbers speak for itself: it’s time to roll up your sleeves and strive to be better than average — ’cause the average don’t have what it takes to survive.

","scoreMinD":"0","scoreMaxD":"9","scoreTextD":"

The silver lining? You’re clearly interested in your data health, since you took this quiz!

Unfortunately, you have some work to do. In a research study led by Adobe and Publicis Sapient, we found that over 75% of respondents of $1bil+ organizations would be increasing their budget towards data and analytics by at least 1%. We also found that over half of respondents are leveraging technologies like AI as a layer on their infrastructures to maximize the impact of their data. These stats say it all: your firm needs to build a strategy and make considerable investments in data, or you might not be able to grow as quickly as you need to survive.

"}}}

Data Maturity Quiz Are you data-wise? See how your business stacks up.

Data Maturity Quiz

Are you data-wise? See how your business stacks up.