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White Paper

Removing the Friction from Retail

An executive briefing on shopping in the Middle East and Africa from Microsoft and Publicis Sapient

The retail industry is in a state of constant change. From evolving customer expectations, new ways to shop and buy, and an influx of disruptors, the pressure to transform and stay agile is nothing new.

The impact of the COVID-19 pandemic has arguably been the biggest disruption in retail to date — and while the economy may bounce back, anxieties about safety are likely here to stay for the long term.

Accelerating the Zero-Touch Shopping Experience

How can retailers and CP companies address unforeseen challenges with frictionless experiences?

Microsoft and Publicis Sapient have teamed up to study the impact of the outbreak on retailers and consumer packaged goods (CPG) firms across the Middle East and Africa.

Read the report to find out how social distancing and enforced closures have accelerated digital transformation across these sectors, and how new business models are emerging as a result. You’ll also find five key recommended actions for responding in the short term with an eye toward future business impact.

About Publicis Sapient and Microsoft

Together, Microsoft and Publicis Sapient have vast experience in the retail sector, helping shops, suppliers, malls, and CPG firms adapt to changing market conditions. Combining expertise in Azure cloud technology with bespoke strategy, design and implementation capabilities, our partnership is now guiding retailers on a whole new journey.