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Press Release

Publicis Sapient Is Named a 2023 Market Leader in Generative Enterprise Services (Gen AI) by HFS Research

HFS’ Generative Enterprise Services (Gen AI) Horizons Report recognized Publicis Sapient for key strengths and differentiators, including transforming the future of Gen AI with its SPEED (Strategy, Product, Experience, Engineering and Data & AI) capabilities and innovation 

Nov 2, 2023 – Publicis Sapient, a digital business transformation company, today announced it has been named a Market Leader in HFS Research’s Horizons Report for Generative Enterprise Services 2023. Publicis Sapient was recognized for its expertise and capabilities in transforming the future of Generative Enterprise Services with speed and innovation.

“Publicis Sapient has proven itself to be fast in finding its feet in Generative AI. It has understood that clients need both quick starts and a vision to augment and enable the enterprise at scale. Its application of GenAI to further amplify digital business transformation, fostering enhanced growth in business model innovation, CX, and EX sets the firm apart as one of the Market Leaders in our inaugural Generative Enterprise Services Horizons Report,” said David Cushman, Executive Research Leader at HFS.

"We’re incredibly proud to be recognized by HFS Research, our clients and partners as a Market Leader in Generative Enterprise Services. We have been investing in generative AI as part of our Data & AI capability within our SPEED (Strategy, Product, Experience, Engineering and Data & AI) capability model. This connected approach is helping us drive innovation for our clients by using generative AI to transform their business models, accelerate their time to market and reimagine their customers' and employees' experiences as they embark on their digital business transformation journeys,” said Nigel Vaz, CEO of Publicis Sapient.

For the 2023 Horizons Generative Enterprise Services Report, HFS Research assessed 35 service providers across dimensions, addressing “Why, What, How, and So What” of their Generative Enterprise Services offerings. In its analysis and client case review, HFS Research assessed how Publicis Sapient applies GenAI to amplify digital business transformation for enhancing growth in business model innovation, CX, EX, and enterprise enablement.  

The report highlights Publicis Sapient’s key differentiators with SPEED (Strategy, Product, Experience, Engineering, Data, and AI) capabilities to cut the time to market. Other key differentiators noted how GenAI value realization is integrated in Publicis Sapient’s digital business transformation model which focuses on enterprise enablers: skills, data quality, tooling standardization, ethics, governance, and partner strategy.  

Publicis Sapient's proven track record of delivering outcomes is further highlighted by notable achievements:

  • Publicis Sapient’s comprehensive use case library and leading Publicis Groupe’s GenAI transformation.

  • SPEED (Strategy, Product, Experience, Engineering, and Data and AI) capabilities with cross-functional teams and integrated program governance has driven successful digital business transformation outcomes for Publicis Sapient.

Feedback from the report stated that clients appreciate Publicis Sapient’s customer-centricity, innovation, and pace. Hyperscalers find its creative and innovative bend of mind in CX impressive. Publicis Sapient is valued for its knowledge, consulting, and repeat revenue from big logos. 


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Briana Lion

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About HFS Research

HFS is a unique analyst organization that combines deep visionary expertise with rapid demand-side analysis of the Global 2000. Its outlook for the future is admired across the global technology and business operations industries. Its analysts are respected for their no-nonsense insights based on demand-side data and engagements with industry practitioners.

HFS Research introduced the world to terms such as “RPA” (Robotic Process Automation) in 2012 and more recently, Digital OneOffice™ and OneEcosystem™. The HFS mission is to provide visionary insight into the major innovations impacting business operations such as Automation and Process Intelligence, Blockchain, the Metaverse, and Web3. HFS has deep business practices across all key industries, IT and business services, sustainability, and engineering.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy, Product, Experience, Engineering and Data & AI, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with more than 20,000 people and over 50 offices worldwide. For more information, visit