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Shopper-First Retailing

The New Rules of Retail from the Eyes, Voices and Actions of Today’s Consumers

How can retailers uncover the truth about the current retail shopping landscape—and the direction toward a better future? As always, we recommend starting with the customer.

Our new research, in partnership with Salesforce, looks to half a billion real shoppers worldwide to offer retailers forward-looking mandates for creating the customer experience that today’s customers demand.

Read the paper for unique, actionable data and insights from:

  • Shopper Activity: 500 million shoppers and 200 million service cases
  • Consumer Survey: 6,000 shoppers in U.S., Canada, U.K., France, Germany & Australia
  • Mystery Shopping: 70 physical stores visited in London, New York City & San Francisco

Download now to read and share three key mandates and four building blocks for success, plus case studies and resources, derived from our proprietary study.