Retailers who successfully dominate carts and minds do so by connecting and personalizing experiences across every channel.

Leveraging the power of the full Salesforce platform, Publicis Sapient can bring your vision for omnichannel retail to life and deliver compelling, personalized customer experiences using real-time data.

Dramatic shifts in consumer buying behaviors and habits require significant change across consumer product organizations.

More than ever, brands must ensure they deliver positive, consistent experiences for customers across marketing, sales and product, regardless of channel, to safeguard their brand and stay top-of-mind.

Innovations in routes to market, such as going direct-to-customer and adopting retailer strategies, are some of our recommended strategies. Publicis Sapient and Salesforce bring a range of data, customer-centricity and brand expertise to drive growth.

Our Direct to Consumer Solution

Today's customers expect more from their Financial Services providers. The rise of FinTech start ups brings new expectations for both experience and value. Meanwhile, new regulations have increased scrutiny and pressure to perform.

With years of expertise supporting the world’s leading financial services clients, Publicis Sapient and Salesforce can help financial institutions get a clearer, more comprehensive view of data to not only improve customer experience, but also create the visibility and consistency required for compliance.

Travel experiences begin long before customers leave their homes. From the moment of initial research through every experience before, during and after a trip, Travel and Hospitality brands must exceed traveler expectations.

Since customers today have more options than ever, quality and consistency are essential. Brands who adapt their business models, operations, systems and culture to respond to customer data will unlock opportunities and forge lasting customer relationships.

Energy and Commodities power much of the world we live and work in, while digital technologies connect us. Thanks to today’s hyper-connectivity, focusing only on the supply chain is no longer enough; consumers, partners and employees expect more personalized engagement and immediacy than ever.

More companies in this space today are leveraging Salesforce as the single pane of glass to harness this hyper-connectivity, while working with Publicis Sapient to tailor it to their businesses and power it with data-driven insights – all helping to unearth new channels for growth and profitability.

The need to transform the way citizens engage with their local government by creating new, simplified, secure experiences with a modern technology approach has never been greater. Citizen expectations are changing based on their experiences in the consumer world.

Publicis Sapient and Salesforce together, along with the power of technology, create for government agencies the same type of compelling consumer experiences for which they have become accustomed.

Manage Communications During a Crisis

Over the next decade in Healthcare, there will be increasing investments toward making the patient experience highly personalized, seamless and transparent across every physical and digital touchpoint. 

For Healthcare and Life Sciences companies, becoming Patient- and Provider-centric is a critical imperative. Patient satisfaction and loyalty will rise as value-based models replace fee-for-service. 

Technological advances and the use of data will radically change patient care.

With Health Cloud, Marketing Cloud, and Customer 360, Publicis Sapient and Salesforce are enabling Healthcare companies to realize their patient-centric potential.

From 5G to big data to AI, telecoms must continuously adapt even as they try to strengthen their brands and uncover new revenue streams. Publicis Sapient and Salesforce can help telecommunications companies evolve into powerful, innovative platforms to reap bigger rewards.

Strategically leveraging the full Salesforce suite enables our clients to deliver data-powered experiences, offering personalization across offline and online touchpoints to drive more valuable relationships.