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The training mechanism

This blended learning course includes:

  • An individual e-learning course consisting of 8 lessons
  • Collective workshops 

E-learning course

  • 8 lessons 20 min each
  • Online: Micro learning and adaptive learning

    • Written, illustrated and filmed formats
    • Lessons are easy to understand thanks to a storytelling approach where the participant finds him-/herself in the shoes of a fictitious communicator
    • Rich, varied, interactive content (facts and figures, inspiring strategies and campaigns, innovative ideas, quiz questions, smart habits to adopt)
    • A memo sheet + tool sheets to download at the end of each module

The 8 main topics are:

1) Responsible communication: how to move from constraint to opportunity?

  • Paris Agreement
  • Carbon footprint
  • Biocapacity of the Earth
  • Responsible communication
  • IPCC
  • French FAIRe Program of UDM/ REPRESENTe Challenge
  • French Climate and Resilience Law
  • “Climate Contracts”
  • Advertising regulations
  • Campaign cases

2) Why and how to design eco-socially responsible messages?

  • Eco-socio conception
  • Greenwashing / social washing / Woke Washing
  • Legal framework France & Europe
  • Contributive marketing
  • Doughnut Economics
  • New narratives and collective imaginaries
  • Diversity, Inclusion, Stereotypes
  • ARPP
  • Unstereotyped Alliance
  • Planet Pledge
  • Campaign cases

3) How to produce a communication campaign in a responsible way?

  • Eco-socio production
  • Active Agencies CSR Label
  • Ecological typos
  • Responsible shooting & post-production
  • Carbon calculation tool
  • Carbon Offset/Contribution
  • 5R
  • Life Cycle Analysis
  • Some key players in France
  • Cases

4) How does responsible influence contribute to brand progress?

  • Responsible influence
  • Transparency
  • Macro vs micro-influence
  • Co-construction approach with stakeholders
  • Responsible Influence Observatory and Certificate by ARPP
  • 9 June 2023 Law (regulating the commercial practices of influencers)
  • Kidfluencers
  • REECH study
  • Campaign cases

5) How to organise events responsibly?

  • CO2 emissions
  • Waste management
  • Life Cycle Assessment – event
  • ISO 20121
  • Carbon offsetting
  • Nudge
  • Accessibility
  • Transportation
  • Goodies
  • Event cases

6) How to make responsible use of digital technologies in communication?

  • Digital pollution
  • Digital eco-design
  • Digital sobriety
  • Assessment and optimization tools
  • Dark mode
  • WEEE
  • E-accessibility
  • REEN law (France)
  • DSA & DMA
  • Partners and solutions

7) What roles should the media play in a responsible communications approach?

  • Usefulness / Quality / Solidarity / Inclusiveness
  • Fake news
  • « Digital majority » bill in France
  • Media carbon footprint analysis and optimization tools / tech solutions
  • Solidarity advertising (Goodeed, WhatRocks, Ad4Good, BoonToday, Joodi, Hello Planet)
  • Collective reference frameworks (AACC, SRI, UDECAM, UDM)
  • GARM
  • Media Smart
  • Media Cases

8) Responsible Data: How to reconcile ethics, environment and user's trust?

  • Processing of personal data / Biometric data
  • Social Networks
  • RGPD
  • CNIL
  • Climate Neutral Data Centre Pact (CNDCP)
  • Data responsible
  • Internal cookie /third-party cookie
  • Data Green Officer
  • Ethics by design
  • Artificial Intelligence/ Generative IA
  • Machine Learning
  • AI Act
  • Open Data

Collective workshops aimed at taking action:

  • From 3 hours
  • Face-to-face and/or remote (Teams)

    • Discuss the content seen in the e-learning course and identify the levers for action and avenues to be explored
    • Apply the knowledge and tools, work on concrete cases, develop a roadmap to make it all effective
    • Learn more about one or more specific areas of responsible communication with the help of experts

Price list

(1) Training eligible for OPCO funding in France
(2) SCORM is the acronym for Sharable Content Object Reference Model. It is a standard intendedLMS (Learning Management System) platforms for distance learning.
(3) Excluding time spent on customization

E-learning : 

  • Individual licenses (sliding scale applied according to the volume purchased) duration 6 months / same price French - English
  • Or SCORM (unlimited volume and duration - Zip files)


From 6 400€ (pre-tax) per ½ day for 20-25 pax.

This rate includes:


  • several meetings with the person in charge of the project
  • potential interviews with key people in the brand
  • customization of the content (according to the identified issues)
  • the search for an inspiring location
  • the proposal of speaker(s) 
  • logistics (venue, meals, equipment)


  • the animation (one to two senior staff + an assistant)
  • the intervention of Publicis group and/or external expert(s)


  • written and oral restitution of the workshop

This fee doesn't include:

  • the rent of the place
  • meals
  • transportation
  • potential remuneration of some external contributors